Primrose Herd

ARTISAN SHOP

A Legacy of Cornish Heritage and Exceptional Quality

OUR STORY

Nestled in the heart of the Cornish countryside, Primrose Herd is more than just a butchery—it is a celebration of traditional farming, family values, and the rich heritage of Cornwall. Founded in 1999 by Sally and Bill Lugg with just two pigs, this award-winning family business has grown into one of the UK’s most respected producers of premium, rare-breed pork. Read More...
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109 products

Hogs Pudding
White pudding from Primrose Herd, Hogs Pudding, sliced and cooked, showing its creamy texture and traditional appearance. White Hogs Pudding by Primrose Herd, cooked and sliced, showcasing its creamy texture and traditional British breakfast style.
Primrose Herd

Hogs Pudding

Regular price £4.50
Sale price £4.50 Regular price £4.50
Unit price
per 
Grass-Fed Beef Topside Joint
Prime grass-fed beef topside joint from Primrose Herd, showing a fresh beef cut with marbling and trimmed edges. Prime Grass-Fed Beef Topside joint from Primrose Herd, showcasing a fresh, lean beef cut with a rich, red color and marbling.
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Primrose Herd

Grass-Fed Beef Topside Joint

Regular price From £17.50
Sale price From £17.50 Regular price £17.50
Unit price
£17.50per kg
Dry-Aged Bone-In Rib of Beef | French-Trimmed
French-trimmed dry-aged bone-in rib of beef joint from Primrose Herd, showcasing marbled beef with exposed bone and rich texture.
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Primrose Herd

Dry-Aged Bone-In Rib of Beef | French-Trimmed

Regular price From £90.00
Sale price From £90.00 Regular price £90.00
Unit price
£36.00per kg
Grass-Fed Dry-Aged Beef Tomahawk Steak 1kg / 35oz
Grass-fed dry-aged beef tomahawk steak from Primrose Herd, 1kg (35oz), showing the thick cut with bone and marbled meat. Grass-fed dry-aged beef tomahawk steak from Primrose Herd, 1kg, with thick bone-in cut and rich marbling.
Primrose Herd

Grass-Fed Dry-Aged Beef Tomahawk Steak 1kg / 35oz

Regular price £37.99
Sale price £37.99 Regular price £37.99
Unit price
per 
Pork Chops 500g
Fresh Primrose Herd pork chops, 500g, showcasing raw, bone-in pork cuts with a pink hue and marbling on a white surface. Two cooked Primrose Herd pork chops sizzling in a pan, ready to serve on a dinner plate.
Primrose Herd

Pork Chops 500g

Regular price £7.50
Sale price £7.50 Regular price £7.50
Unit price
per 
Fillet tail
Primrose Herd beef fillet tail, showcasing a fresh, tender beef cut with a deep red color and smooth texture on a clean surface. Cooked beef fillet tail from Primrose Herd, showcasing tender, juicy meat with a golden-brown exterior.
Primrose Herd

Fillet tail

Regular price £15.50
Sale price £15.50 Regular price £15.50
Unit price
per 
Grass Fed Beef Burgers
Raw Grass Fed Beef Burgers from Primrose Herd, fresh and uncooked beef patties ready for grilling or cooking. Cooked Primrose Herd grass-fed beef burger with melted cheese and fresh toppings on a bun, ready to serve.
Primrose Herd

Grass Fed Beef Burgers

Regular price £7.50
Sale price £7.50 Regular price £7.50
Unit price
£18.75per kg
Diced Beef
Diced Primrose Herd beef showing evenly cut, fresh diced beef pieces in a clear container on a white background.
Primrose Herd

Diced Beef

Regular price £9.00
Sale price £9.00 Regular price £9.00
Unit price
per 
Pork Sausages
Primrose Herd pork sausages, Cumberland style, shown raw on a wooden cutting board with herbs and seasoning. Primrose Herd pork sausages on a plate, cooked and ready to serve, showcasing their juicy, flavorful appearance.
Primrose Herd

Pork Sausages

Regular price £6.25
Sale price £6.25 Regular price £0.00
Unit price
per 
Beef Mince 500g
Fresh Primrose Herd beef mince, 500g package, showing finely ground beef in a clear container. Prime Primrose Herd beef mince in a 500g package, fresh and ground, ready for cooking or recipes.
Primrose Herd

Beef Mince 500g

Regular price £8.25
Sale price £8.25 Regular price £8.25
Unit price
per 
Grass-Fed Beef Steak Box
Three grass-fed beef steaks from Primrose Herd, fresh and juicy, displayed on a wooden cutting board. Primrose Herd grass-fed beef rump steak box, fresh beef steak with marbled texture and rich color, ready for grilling or cooking.
Primrose Herd

Grass-Fed Beef Steak Box

Regular price £69.99
Sale price £69.99 Regular price £69.99
Unit price
per 
Smoked Back Bacon- dry cured
Smoked back bacon from Primrose Herd, dry cured, showing crispy, sliced bacon with smoky flavor and marbling. Sliced smoked back bacon from Primrose Herd, dry cured, displayed in a bacon bap sandwich with fresh bread and toppings.
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Primrose Herd

Smoked Back Bacon- dry cured

Regular price From £5.50
Sale price From £5.50 Regular price £5.50
Unit price
£22.00per kg
Beef Brisket- Flat
Primrose Herd beef brisket flat, raw cut showing marbling and flat shape, ideal for slow cooking or smoking. Cooked Primrose Herd beef brisket flat, sliced and tender, ready for serving.
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Primrose Herd

Beef Brisket- Flat

Regular price From £34.00
Sale price From £34.00 Regular price £34.00
Unit price
£17.00per kg
Belly Pork Joint
Boneless pork belly joint from Primrose Herd, showcasing fresh, skinless pork belly for roasting or roasting dishes. Boneless pork belly joint from Primrose Herd, showcasing fresh, well-trimmed pork belly with a pink hue and smooth fat layer.
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Primrose Herd

Belly Pork Joint

Regular price From £14.00
Sale price From £14.00 Regular price £14.00
Unit price
£14.00per kg
Dry-Aged Beef Rib Eye Steak
Dry-aged beef rib eye steak from Primrose Herd, showcasing marbled beef with a rich, deep red color and a well-aged crust. Prime dry-aged beef rib eye steak from Primrose Herd, showcasing marbled, juicy beef with a rich crust.
Primrose Herd

Dry-Aged Beef Rib Eye Steak

Regular price £27.95
Sale price £27.95 Regular price £27.95
Unit price
per 
Pork and Garlic Sausages
Primrose Herd pork and garlic sausages arranged on a plate, showcasing their juicy texture and flavorful garlic seasoning. Primrose Herd pork and garlic sausages cooking in a pan, showing crispy golden-brown exterior and juicy interior.
Primrose Herd

Pork and Garlic Sausages

Regular price £6.25
Sale price £6.25 Regular price £6.25
Unit price
per 
Back Bacon, dry cured.
Thin slices of dry cured back bacon from Primrose Herd, showcasing marbled meat with a lean, pink appearance and crispy edges. Dry cured back bacon from Primrose Herd, showing slices of fresh, high-quality pork bacon with a lean and meaty appearance.
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Primrose Herd

Back Bacon, dry cured.

Regular price From £5.25
Sale price From £5.25 Regular price £5.25
Unit price
£21.00per kg
Creedy Carver Free Range Confit Duck Legs
Primrose Herd Creedy Carver free-range confit duck legs showcasing golden, tender duck legs with crispy skin on a white plate.
Primrose Herd

Creedy Carver Free Range Confit Duck Legs

Regular price £10.99
Sale price £10.99 Regular price £10.99
Unit price
£21.98per kg
Beef Brisket joint
Cooked Primrose Herd beef brisket joint, flat cut with a tender, juicy appearance, perfect for slicing and serving.
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Primrose Herd

Beef Brisket joint

Regular price From £17.00
Sale price From £17.00 Regular price £17.00
Unit price
£17.00per kg
Creedy Carver Free Range Duck Breasts
Primrose Herd Creedy Carver free-range duck breasts, raw and fresh with skin and meat visible on each piece. Raw Creedy Carver free-range duck breasts from Primrose Herd, showing fresh, skin-on duck meat with a deep red color and crispy skin.
Primrose Herd

Creedy Carver Free Range Duck Breasts

Regular price £17.99
Sale price £17.99 Regular price £17.99
Unit price
per 
Pigs Kidneys
Fresh pigs kidneys from Primrose Herd, showing off their rich red color and smooth texture, ideal for offal cooking.
Primrose Herd

Pigs Kidneys

Regular price £4.50
Sale price £4.50 Regular price £4.50
Unit price
per 
Pork Shoulder Joint
Fresh pork shoulder joint from Primrose Herd, showcasing the well-marbled pork shoulder ready for roasting or slow cooking. Cooked pork shoulder joint from Primrose Herd, showing a tender, juicy pork joint ready for serving.
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Primrose Herd

Pork Shoulder Joint

Regular price From £14.00
Sale price From £14.00 Regular price £14.00
Unit price
£14.00per kg
Belly Pork Squares
Primrose Herd pork belly squares showing crispy, golden-brown pork belly pieces on a white background Cooked bone-in pork belly squares from Primrose Herd, showcasing crispy, golden-brown pork belly with visible layers of meat and fat.
Primrose Herd

Belly Pork Squares

Regular price £14.00
Sale price £14.00 Regular price £14.00
Unit price
£14.00per kg
Creedy Carver Free Range Duck Legs
Primrose Herd Creedy Carver free-range duck legs, raw duck meat with skin and bone, ready for cooking.
Primrose Herd

Creedy Carver Free Range Duck Legs

Regular price £8.99
Sale price £8.99 Regular price £8.99
Unit price
£17.98per kg

(cont.)

From Heritage Breeds to Award-Winning Pork

Our story begins on a small farm within a World Heritage Site, equidistant between the north and south coasts of Cornwall. Here, we perfected a non-intensive approach to animal husbandry. By rearing traditional breeds like Gloucestershire Old Spots and Large Blacks slowly and outdoors, we ensure exceptional marbling and a depth of flavour that modern commercial methods simply cannot match.

The Art of Traditional Butchery

Today, our dedicated team—including the next generation of the Lugg family—operates from a modern butchery in Newham, Truro. While we have expanded, our "field-to-fork" ethos remains unchanged. Every cut of meat, from our famous Cornish Hogs Pudding to our dry-cured bacon and succulent roasting joints, is prepared in-house using tried-and-tested family recipes.


Why Choose Primrose Herd?

Provenance: 100% Cornish pork sourced from our farm and trusted local smallholders.
Quality: Award-winning excellence recognized by Great Taste and the National Pig AwardsWelfare: A commitment to slow growth and natural diets.


Whether you are a local regular at the Truro Farmers Market or ordering online for nationwide delivery, Primrose Herd brings the very best of Cornish agriculture directly to your table. Experience the difference of true heritage pork today.



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