Primrose Herd

ARTISAN SHOP

A Legacy of Cornish Heritage and Exceptional Quality

OUR STORY

Nestled in the heart of the Cornish countryside, Primrose Herd is more than just a butchery—it is a celebration of traditional farming, family values, and the rich heritage of Cornwall. Founded in 1999 by Sally and Bill Lugg with just two pigs, this award-winning family business has grown into one of the UK’s most respected producers of premium, rare-breed pork. Read More...
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112 products

Cornish, Artisan Pork Hogs Pudding 300g
Primrose Herd Cornish artisan white pork hogs pudding sliced and arranged on a plate, showcasing its creamy texture and traditional preparation. Primrose Herd Cornish artisan white pork hogs pudding, 300g, freshly sliced showing its creamy texture and traditional preparation.
Primrose Herd

Cornish, Artisan Pork Hogs Pudding 300g

Regular price £4.50
Sale price £4.50 Regular price £6.00
Unit price
£15.00per 1000g
Cornish Grass Fed Dry Aged Beef Topside Joint | 1-4kg
Prime Cornish grass-fed dry aged beef topside joint by Primrose Herd, showing a well-marbled beef cut ready for cooking. Prime Cornish grass-fed dry-aged beef topside joint from Primrose Herd, showcasing a fresh, well-marbled beef cut.
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Primrose Herd

Cornish Grass Fed Dry Aged Beef Topside Joint | 1-4kg

Regular price From £17.50
Sale price From £17.50 Regular price £17.50
Unit price
£17.50per kg
Cornish Dry-Aged Grass-Fed Rib Of Beef | 2.5-5kg
Prime Cornish dry-aged grass-fed rib of beef joint from Primrose Herd, showcasing a large, well-marbled beef rib cut on a butcher's tray. Primrose Herd Cornish dry-aged grass-fed beef rib joint, 2.5-5kg, showcasing a well-marbled, bone-in beef cut on a wooden surface.
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Primrose Herd

Cornish Dry-Aged Grass-Fed Rib Of Beef | 2.5-5kg

Regular price From £90.00
Sale price From £90.00 Regular price £90.00
Unit price
£36.00per kg
Cornish Grass-Fed Dry-Aged Beef Tomahawk Steak | 1kg (35oz)
Cornish grass-fed dry-aged beef tomahawk steak from Primrose Herd, 1kg (35oz), showing the thick cut with marbling and bone-in presentation. Cornish grass-fed dry-aged beef tomahawk steak from Primrose Herd, 1kg (35oz), showing the thick-cut beef with marbling.
Primrose Herd

Cornish Grass-Fed Dry-Aged Beef Tomahawk Steak | 1kg (35oz)

Regular price £37.99
Sale price £37.99 Regular price £37.99
Unit price
£37.99per kg
Cornish Outdoor-Reared Pork Chops 500g
Fresh Cornish outdoor-reared pork chops from Primrose Herd, 500g, showing raw pork chops with bone and marbled meat. Two Cornish outdoor-reared Primrose Herd pork chops cooking in a pan, ready to be served.
Primrose Herd

Cornish Outdoor-Reared Pork Chops 500g

Regular price £7.50
Sale price £7.50 Regular price £7.50
Unit price
£15.00per kg
Cornish Dry-Aged Grass-Fed Fillet Tail | 300g
Primrose Herd Cornish dry-aged grass-fed beef fillet tail, 300g, showing tender, juicy beef with marbling and rich color. Cooked Cornish dry-aged grass-fed beef fillet tail from Primrose Herd, 300g, showcasing tender, juicy meat on a white plate.
Primrose Herd

Cornish Dry-Aged Grass-Fed Fillet Tail | 300g

Regular price £15.50
Sale price £15.50 Regular price £15.50
Unit price
£51.67per kg
Cornish Grass Fed Day Dry Aged Beef Burgers | 4x100g
Cornish grass-fed beef burgers from Primrose Herd, 4x100g, showing fresh raw beef patties ready for cooking. Cooked Cornish grass-fed beef burgers from Primrose Herd, showcasing juicy, well-grilled beef patties on a plate.
Primrose Herd

Cornish Grass Fed Day Dry Aged Beef Burgers | 4x100g

Regular price £7.50
Sale price £7.50 Regular price £7.50
Unit price
£18.75per kg
Cornish Dry-Aged Grass-Fed Diced Beef 500g
Primrose Herd Cornish dry-aged grass-fed diced beef in a 500g package, showing tender, high-quality beef cubes ready for cooking.
Primrose Herd

Cornish Dry-Aged Grass-Fed Diced Beef 500g

Regular price £9.00
Sale price £9.00 Regular price £9.00
Unit price
£18.00per kg
Cornish 21-Day Dry-Aged Grass-Fed Beef Brisket- Flat | 2-4kg
Prime Cornish grass-fed beef brisket flat from Primrose Herd, 2-4kg, showcasing fresh, marbled dry-aged beef ready for cooking. Cooked Cornish grass-fed beef brisket flat from Primrose Herd, showcasing a tender, well-cooked 2-4kg dry-aged beef brisket.
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Primrose Herd

Cornish 21-Day Dry-Aged Grass-Fed Beef Brisket- Flat | 2-4kg

Regular price From £34.00
Sale price From £34.00 Regular price £34.00
Unit price
£17.00per kg
Award-Winning Cornish Heritage Pork Sausages 500g
Primrose Herd Cornish Heritage Pork Sausages, 500g, showcasing plump, golden-brown sausages made from high-quality heritage pork. Primrose Herd Cornish Heritage Pork Sausages 500g, cooked and sizzling on a plate with visible herbs and juicy texture.
Primrose Herd

Award-Winning Cornish Heritage Pork Sausages 500g

Regular price £6.25
Sale price £6.25 Regular price £6.56
Unit price
per 
Cornish Dry-Aged Grass-Fed Beef Steak Box
Primrose Herd Cornish dry-aged grass-fed beef steak trio, showcasing tender, flavorful beef steaks on a cutting board. Primrose Herd Cornish dry-aged grass-fed beef rump steak, thick cut with marbled texture, ready for grilling or cooking.
Primrose Herd

Cornish Dry-Aged Grass-Fed Beef Steak Box

Regular price £69.99
Sale price £69.99 Regular price £69.99
Unit price
£48.60per kg
Outdoor-Reared Back Bacon Dry Cured
Outdoor-reared Primrose Herd back bacon, dry cured, showing slices with marbled meat and crispy edges, ready for cooking or serving. Thin slices of outdoor-reared Primrose Herd dry-cured back bacon displayed on a wooden board.
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Primrose Herd

Outdoor-Reared Back Bacon Dry Cured

Regular price From £5.25
Sale price From £5.25 Regular price £5.25
Unit price
£21.00per kg
Belly Pork Joint
Boneless pork belly joint from Primrose Herd, showcasing fresh, skinless pork belly for roasting or roasting dishes. Boneless pork belly joint from Primrose Herd, showcasing fresh, well-trimmed pork belly with a pink hue and smooth fat layer.
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Primrose Herd

Belly Pork Joint

Regular price From £14.00
Sale price From £14.00 Regular price £14.00
Unit price
per 
Pork and Garlic Sausages
Primrose Herd pork and garlic sausages arranged on a plate, showcasing their juicy texture and flavorful garlic seasoning. Primrose Herd pork and garlic sausages cooking in a pan, showing crispy golden-brown exterior and juicy interior.
Primrose Herd

Pork and Garlic Sausages

Regular price £6.25
Sale price £6.25 Regular price £6.25
Unit price
per 
Cornish Heritage Pork Dry-Cured Smoked Back Bacon
Smoked back bacon from Cornish Heritage Pork by Primrose Herd, showing thick slices of dry-cured, cured and smoked pork belly. Primrose Herd Cornish Heritage Pork dry-cured smoked back bacon slices on a cutting board, showcasing crispy, golden-brown bacon.
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Primrose Herd

Cornish Heritage Pork Dry-Cured Smoked Back Bacon

Regular price From £5.50
Sale price From £5.50 Regular price £5.50
Unit price
£22.00per kg
Cornish Grass Fed Dry-Aged Beef Rib Eye Steaks | 500g
Primrose Herd Cornish grass-fed dry-aged beef rib eye steak, 500g, fresh with marbling and rich color on a cutting board. Primrose Herd Cornish grass-fed dry-aged beef rib eye steak, 500g, showing marbled beef cut with a rich, juicy appearance.
Primrose Herd

Cornish Grass Fed Dry-Aged Beef Rib Eye Steaks | 500g

Regular price £27.95
Sale price £27.95 Regular price £27.95
Unit price
£55.90per kg
Cornish Dry-Aged Grass-Fed Beef Mince 500g
Primrose Herd Cornish dry-aged grass-fed beef mince 500g, fresh raw beef ground meat in a clear packaging. Primrose Herd Cornish dry-aged grass-fed beef mince 500g, fresh and natural beef mince with rich marbling and vibrant red color.
Primrose Herd

Cornish Dry-Aged Grass-Fed Beef Mince 500g

Regular price £8.25
Sale price £8.25 Regular price £8.25
Unit price
£16.50per kg
Creedy Carver Free Range Whole Duck
Raw Creedy Carver free-range whole duck from Primrose Herd, showcasing fresh, plucked duck ready for cooking. Cooked Primrose Herd Creedy Carver free-range whole duck, beautifully roasted and ready to serve.
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Primrose Herd

Creedy Carver Free Range Whole Duck

Regular price From £24.95
Sale price From £24.95 Regular price £24.95
Unit price
per 
Cornish Free-Range Confit Duck Legs 450g
Primrose Herd Cornish free-range confit duck legs served on a plate, showcasing golden, tender duck meat with crispy skin.
Primrose Herd

Cornish Free-Range Confit Duck Legs 450g

Regular price £10.99
Sale price £10.99 Regular price £10.99
Unit price
per 
Cornish Heritage Breed Pigs Kidneys
Primrose Herd Cornish Heritage Breed Pigs Kidneys, fresh offal meat, shown in a natural setting with cut pieces displaying texture.
Primrose Herd

Cornish Heritage Breed Pigs Kidneys

Regular price £4.50
Sale price £4.50 Regular price £4.50
Unit price
£11.25per kg
Free-Range Duck Breasts 450g
Fresh free-range duck breasts from Primrose Herd, neatly arranged and ready for cooking. Fresh free-range duck breasts from Primrose Herd, 450g, shown with skin and meaty texture on a clean surface.
Primrose Herd

Free-Range Duck Breasts 450g

Regular price £17.99
Sale price £17.99 Regular price £17.99
Unit price
per 
Cornish Grass Fed Dry-Aged Beef T-Bone Steak 500g
Primrose Herd Cornish grass-fed dry-aged beef T-bone steak, 500g, showing fresh, marbled beef with bone and rich meat texture. Primrose Herd Cornish grass-fed dry-aged beef T-bone steak, 500g, showing marbled beef cut on a wooden surface.
Primrose Herd

Cornish Grass Fed Dry-Aged Beef T-Bone Steak 500g

Regular price £20.99
Sale price £20.99 Regular price £20.99
Unit price
per 
Cornish 21-Day Dry-Aged Grass-Fed Beef Brisket joint | 1-4kg
Cooked Cornish grass-fed beef brisket joint from Primrose Herd, 1-4kg, showing tender, flat-cut brisket ready to serve.
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Primrose Herd

Cornish 21-Day Dry-Aged Grass-Fed Beef Brisket joint | 1-4kg

Regular price From £17.00
Sale price From £17.00 Regular price £17.00
Unit price
£17.00per kg
Award Winning Outdoor-Reared Belly Pork Squares | 1kg
Cooked bone-in Primrose Herd outdoor-reared pork belly squares, 1kg, with crispy golden skin and tender meat visible in the image. Award-winning Primrose Herd outdoor-reared pork belly squares, 1kg pack, showing juicy, crispy pork belly pieces ready for cooking.
Primrose Herd

Award Winning Outdoor-Reared Belly Pork Squares | 1kg

Regular price £14.00
Sale price £14.00 Regular price £14.00
Unit price
£14.00per kg

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From Heritage Breeds to Award-Winning Pork

Our story begins on a small farm within a World Heritage Site, equidistant between the north and south coasts of Cornwall. Here, we perfected a non-intensive approach to animal husbandry. By rearing traditional breeds like Gloucestershire Old Spots and Large Blacks slowly and outdoors, we ensure exceptional marbling and a depth of flavour that modern commercial methods simply cannot match.

The Art of Traditional Butchery

Today, our dedicated team—including the next generation of the Lugg family—operates from a modern butchery in Newham, Truro. While we have expanded, our "field-to-fork" ethos remains unchanged. Every cut of meat, from our famous Cornish Hogs Pudding to our dry-cured bacon and succulent roasting joints, is prepared in-house using tried-and-tested family recipes.


Why Choose Primrose Herd?

Provenance: 100% Cornish pork sourced from our farm and trusted local smallholders.
Quality: Award-winning excellence recognized by Great Taste and the National Pig AwardsWelfare: A commitment to slow growth and natural diets.


Whether you are a local regular at the Truro Farmers Market or ordering online for nationwide delivery, Primrose Herd brings the very best of Cornish agriculture directly to your table. Experience the difference of true heritage pork today.



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