A Legacy of Cornish Heritage and Exceptional Quality
OUR STORY
Nestled in the heart of the Cornish countryside, Primrose Herd is more than just a butchery—it is a celebration of traditional farming, family values, and the rich heritage of Cornwall. Founded in 1999 by Sally and Bill Lugg with just two pigs, this award-winning family business has grown into one of the UK’s most respected producers of premium, rare-breed pork. Read More...
Our story begins on a small farm within a World Heritage Site, equidistant between the north and south coasts of Cornwall. Here, we perfected a non-intensive approach to animal husbandry. By rearing traditional breeds like Gloucestershire Old Spots and Large Blacks slowly and outdoors, we ensure exceptional marbling and a depth of flavour that modern commercial methods simply cannot match.
The Art of Traditional Butchery
Today, our dedicated team—including the next generation of the Lugg family—operates from a modern butchery in Newham, Truro. While we have expanded, our "field-to-fork" ethos remains unchanged. Every cut of meat, from our famous Cornish Hogs Pudding to our dry-cured bacon and succulent roasting joints, is prepared in-house using tried-and-tested family recipes.
Why Choose Primrose Herd?
Provenance: 100% Cornish pork sourced from our farm and trusted local smallholders. Quality: Award-winning excellence recognized by Great Taste and the National Pig AwardsWelfare: A commitment to slow growth and natural diets.
Whether you are a local regular at the Truro Farmers Market or ordering online for nationwide delivery, Primrose Herd brings the very best of Cornish agriculture directly to your table. Experience the difference of true heritage pork today.
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