Primrose Herd

ARTISAN SHOP

A Legacy of Cornish Heritage and Exceptional Quality

OUR STORY

Nestled in the heart of the Cornish countryside, Primrose Herd is more than just a butchery—it is a celebration of traditional farming, family values, and the rich heritage of Cornwall. Founded in 1999 by Sally and Bill Lugg with just two pigs, this award-winning family business has grown into one of the UK’s most respected producers of premium, rare-breed pork. Read More...
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109 products

Pork Cutlets- french trimmed
French-trimmed pork cutlets from Primrose Herd, fresh pork chops with cleanly trimmed edges ready for cooking.
Primrose Herd

Pork Cutlets- french trimmed

Regular price £10.50
Sale price £10.50 Regular price £10.50
Unit price
per 
Belly Pork Slices
Primrose Herd pork belly slices, thinly sliced pork belly meat ideal for roasting or grilling, on a clean white background. Cooked Primrose Herd pork belly slices showing tender, crispy pork belly slices on a serving plate.
Primrose Herd

Belly Pork Slices

Regular price £7.50
Sale price £7.50 Regular price £7.50
Unit price
£15.00per kg
Pork cheeks- whole
Whole pork cheeks from Primrose Herd, fresh and meaty, ideal for hearty stews and slow cooking.
Primrose Herd

Pork cheeks- whole

Regular price £12.00
Sale price £12.00 Regular price £12.00
Unit price
per 
Gluten-Free Pork Sausage Meat
Gluten-free pork sausage meat from Primrose Herd, raw sausage meat ready for cooking or stuffing. Primrose Herd gluten-free pork sausage meat, raw sausage meat with seasoned pork visible in a close-up image.
Primrose Herd

Gluten-Free Pork Sausage Meat

Regular price £6.00
Sale price £6.00 Regular price £6.00
Unit price
per 
Smoked Streaky Bacon- dry cured
Thinly sliced smoked streaky bacon from Primrose Herd, dry cured, with visible marbling and crispy edges on a white background. Thin slices of dry-cured smoked streaky bacon from Primrose Herd, displayed on a breakfast plate with eggs and toast.
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Primrose Herd

Smoked Streaky Bacon- dry cured

Regular price From £4.75
Sale price From £4.75 Regular price £4.75
Unit price
£19.00per kg
Dry aged Rib of Beef Joint
Prime Primrose Herd dry aged rib of beef joint, showing a beautifully roasted beef rib with a caramelized crust and bone. Cooked dry-aged Rib of Beef joint from Primrose Herd, showcasing tender, flavorful beef with a crispy crust on a serving platter.
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Primrose Herd

Dry aged Rib of Beef Joint

Regular price From £67.50
Sale price From £67.50 Regular price £67.50
Unit price
per 
Creedy Carver free range bone-in Chicken Thighs
Primrose Herd Creedy Carver free-range chicken thighs with bone, showing fresh, raw chicken thighs on a cutting board. Cooked Primrose Herd Creedy Carver free-range bone-in chicken thighs, showing juicy, tender meat on the bone.
Primrose Herd

Creedy Carver free range bone-in Chicken Thighs

Regular price £9.99
Sale price £9.99 Regular price £0.00
Unit price
per 
Pig Ears
Fresh pig ears from Primrose Herd, natural offal treats for dogs, showing whole pig ears on a white background.
Primrose Herd

Pig Ears

Regular price £5.00
Sale price £5.00 Regular price £5.00
Unit price
per 
Pork and Leek Sausages
Close-up of Primrose Herd pork and leek sausages, showing their juicy, seasoned appearance and plump, grilled texture.
Primrose Herd

Pork and Leek Sausages

Regular price £6.25
Sale price £6.25 Regular price £6.25
Unit price
per 
Bacon Chop
Smoked bacon chop from Primrose Herd showing crispy, sliced bacon with smoky flavor and rich marbling.
Primrose Herd

Bacon Chop

Regular price £11.00
Sale price £11.00 Regular price £11.00
Unit price
£22.00per kg
Pork Cheek Muscles
Pork cheek muscles from Primrose Herd, raw pork cheeks with marbled meat and connective tissue ready for cooking.
Primrose Herd

Pork Cheek Muscles

Regular price £10.50
Sale price £10.50 Regular price £10.50
Unit price
£21.00per kg
Chorizo Sausages
Primrose Herd chorizo sausages showcasing their fresh, seasoned sausages with a rich red color and natural casing. Primrose Herd chorizo sausages arranged on a plate, showcasing their spicy, seasoned appearance and natural casing.
Primrose Herd

Chorizo Sausages

Regular price £6.25
Sale price £6.25 Regular price £6.25
Unit price
per 
Pork Loin Joint
Boneless pork loin joint from Primrose Herd, fresh pork joint with a lean, tender cut suitable for roasting or grilling. Boneless pork loin joint from Primrose Herd, showcasing a fresh, well-trimmed pork joint ideal for roasting or grilling.
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Primrose Herd

Pork Loin Joint

Regular price From £16.00
Sale price From £16.00 Regular price £16.00
Unit price
£16.00per kg
Pork T-Bone Chops
Fresh pork T-bone chops from Primrose Herd, showcasing juicy, bone-in pork chops with marbled meat and a clean, appetizing appearance.
Primrose Herd

Pork T-Bone Chops

Regular price £9.00
Sale price £9.00 Regular price £9.00
Unit price
per 
Gluten-Free Pork Sausages
Primrose Herd gluten-free pork sausages arranged on a plate, showing their golden-brown, cooked appearance. Primrose Herd gluten-free pork sausages cooking in a pan, showcasing their golden-brown exterior and appetizing appearance.
Primrose Herd

Gluten-Free Pork Sausages

Regular price £6.25
Sale price £6.25 Regular price £6.25
Unit price
per 
Pork Loin Steaks
Primrose Herd pork loin steaks, fresh and uncooked, showing thick, juicy pork steaks with marbled fat on a white background.
Primrose Herd

Pork Loin Steaks

Regular price £9.00
Sale price £9.00 Regular price £9.00
Unit price
per 
Cornish breakfast hamper
Primrose Herd Cornish breakfast hamper with assorted meats, including sausages, bacon, and cured meats, arranged in a rustic box. Primrose Herd Cornish breakfast hamper with assorted meat boxes, featuring fresh, locally sourced meats in a rustic gift presentation.
Primrose Herd

Cornish breakfast hamper

Regular price £33.75
Sale price £33.75 Regular price £37.50
Unit price
£14.67per kg
Ham Joint
Whole Primrose Herd ham joint, cooked and ready to serve, showcasing a juicy, tender ham with a golden-brown exterior.
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Primrose Herd

Ham Joint

Regular price From £24.00
Sale price From £24.00 Regular price £24.00
Unit price
£24.00per kg
Boston Butt
Primrose Herd Boston Butt pork joint, seasoned and ready for cooking, showing a fresh, well-trimmed pork shoulder cut. Cooked Primrose Herd Boston Butt pork joint showing tender, juicy meat with a crispy crust, ready for slicing.
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Primrose Herd

Boston Butt

Regular price From £37.50
Sale price From £37.50 Regular price £37.50
Unit price
£15.00per kg
Creedy Carver free range Chicken Breasts
Primrose Herd Creedy Carver free-range chicken breasts, fresh and raw, with visible cut edges and natural pink color. Primrose Herd Creedy Carver free-range chicken breasts, fresh and boneless, displayed on a clean cutting board with natural lighting.
Primrose Herd

Creedy Carver free range Chicken Breasts

Regular price £12.99
Sale price £12.99 Regular price £12.99
Unit price
per 
Diced / Cubed Pork
Cubed diced pork from Primrose Herd, showing fresh, evenly cut pork meat ideal for cooking or meal preparation. Diced Primrose Herd pork pieces ideal for kebabs, showing evenly cut cubes of raw pork meat on skewers.
Primrose Herd

Diced / Cubed Pork

Regular price £6.50
Sale price £6.50 Regular price £6.50
Unit price
per 
French Trimmed Loin of Pork
French trimmed loin of pork joint from Primrose Herd, showcasing a clean, well-prepared pork rack with bone-in cuts. Cooked French Trimmed Loin of Pork joint from Primrose Herd, showcasing a golden-brown roasted pork loin with crispy edges.
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Primrose Herd

French Trimmed Loin of Pork

Regular price From £16.50
Sale price From £16.50 Regular price £16.50
Unit price
£16.50per kg
Leg of Pork on the Bone
Primrose Herd pork joint showing a bone-in leg of pork on a clean surface, ready for cooking or roasting.
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Primrose Herd

Leg of Pork on the Bone

Regular price From £24.00
Sale price From £24.00 Regular price £14.00
Unit price
£12.00per kg
Sausage Selection Box
Assorted sausage selection box from Primrose Herd featuring a variety of fresh, handcrafted meat sausages on a wooden platter.
Primrose Herd

Sausage Selection Box

Regular price £50.00
Sale price £50.00 Regular price £63.99
Unit price
£12.50per kg

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From Heritage Breeds to Award-Winning Pork

Our story begins on a small farm within a World Heritage Site, equidistant between the north and south coasts of Cornwall. Here, we perfected a non-intensive approach to animal husbandry. By rearing traditional breeds like Gloucestershire Old Spots and Large Blacks slowly and outdoors, we ensure exceptional marbling and a depth of flavour that modern commercial methods simply cannot match.

The Art of Traditional Butchery

Today, our dedicated team—including the next generation of the Lugg family—operates from a modern butchery in Newham, Truro. While we have expanded, our "field-to-fork" ethos remains unchanged. Every cut of meat, from our famous Cornish Hogs Pudding to our dry-cured bacon and succulent roasting joints, is prepared in-house using tried-and-tested family recipes.


Why Choose Primrose Herd?

Provenance: 100% Cornish pork sourced from our farm and trusted local smallholders.
Quality: Award-winning excellence recognized by Great Taste and the National Pig AwardsWelfare: A commitment to slow growth and natural diets.


Whether you are a local regular at the Truro Farmers Market or ordering online for nationwide delivery, Primrose Herd brings the very best of Cornish agriculture directly to your table. Experience the difference of true heritage pork today.



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