2GoodGuys "Rub Me Tender" Sticky Saddles Rub - for Steak, Ribs, Pulled Pork & Belly Pork Burnt Ends

2GoodGuys' Sticky Saddles is the South-West UK's take on that South-Western USA classic Texas Sugar rub. Sweetly caramelises with sugar and honey powder but hey, nicely sweet. We use traditional ground cumin and flavour-pops of cumin seeds to elevate and enhance that sweetness. Did you know cumin is great with orange, soft cheese, mango and pineapple (not all together LOL)? To that we've added our absolute favourite fennel seed, ground and delicately green. Fennel's aniseed flavour is the best with all kinds of pork. Black pepper gives gutsy warmth and we've used Turkish Pul Biber mild red pepper flakes for smooth, silky heat. Together it's irresistible for steak, pulled pork, ribs and burnt ends. Dive in. Directions - Use at 5% by weight or to taste. Allow to set for 20 mins before cooking or overnight. 2GoodGuys "Rub Me Tender" Sticky Saddles delivers satisfaction on bbq steak, ribs, pulled pork and belly burnt ends. We've elevated the famous sweet steak rub from the South-Western USA with our own little touches and made it superbly delicious for pulled pork, ribs and burnt ends too. We use sugar blended with honey powder for a rub with a unique sweetness but not overly sweet. Sugar and honey deliver exceptional caramelisation of the aromatics. We've taken the usual cumin notes and enhanced them with additional cumin seed and our favourite fennel powder that's aniseedy and a perfect partner to pork. Black pepper provides punchy warmth and we've teamed it with Turkish Pul Biber warm red pepper flakes incredibly flavoursome and smooth. Dry-rub for steak, ribs, pulled pork and belly burnt ends. Use generously and work in really well if you're dry-rubbing. To make a coating to brush on or massage into the meat mix Sticky Saddles with olive or vegetable oil and fruit juice - orange juice is really great here or pressed mango/passionfruit juice. Save some for brushing onto the meat as you cook. 100% natural ingredients no additives, thickeners or fillers. Gluten-free. No MSG, E621 and no artificial flavours. This rub enhances the total bbq experience from prep to cooking to mouth-watering enjoyment and satisfaction. Small business - all our products are developed, home tested, blended and packed by hand in our workshop in the town of Bridport Dorset famous for its independent state of mind.